Help with background info. on the Milward Bartleet rod Co.

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Airexguy
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Help with background info. on the Milward Bartleet rod Co.

Post by Airexguy »

Guys, I need help with some background on the Milward Bartleet fishing rod Co. A friend contacted me asking if I could help him find some history on the company. He has what looks to be a very old Milward Bartleet bamboo rod, (I haven't seen it). It has a brass butt cap and it has Milward Bartleet embossed inside an oval that is on the brass butt cap.

I have found a couple rod on E-bay and they are being sold from England, but the sellers don't have any history information on the company. Can anyone help me help a friend out? Thanks, Bob Halver----->The Airex Guy

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Ron Mc
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Post by Ron Mc »

Milward bought Bartleet right after WWI.

I don't think they used the name after about 1935, but I would like to see photos.

Airexguy
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Milward Bartleet rods

Post by Airexguy »

Ron, I will try and get a couple of pictures. Bob

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snoekjaeger
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Post by snoekjaeger »

Milward was founded in Redditch (UK) in 1851.
I don't have a lot of documentation on them but the going-together with Bartleet seems indeed have taken place in the 1930's. But well before that both companies were already working together.
I have a French book on old rods and under the Milward chapter only 1 Bartleet is mentioned, a 12ft 3pc rod made of wood and greenheart.
Jean-Paul

Airexguy
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Milward Bartleet rod info.

Post by Airexguy »

Jean-Paul, thanks for your input and help. This will indeed make my friend very happy. I was thinking of emailing you with this question, but held off as I know you are more into reels and were going in a different direction as of late, (I saw your posting regarding the selling of some reels). Thanks again, every little bit helps, Bob Halver----Grand Rapids, Mn.

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snoekjaeger
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Post by snoekjaeger »

Hi Bob, I am still doing research on reels but am always looking for a new challanges. The Czech reels (spinning- and fly-) have a long history and little has been documented on them.

Have been checking some books I have to see what I could find on Milwards but it's all about reels (there are also Milward reels called Bartleet as a type).

It seems Bartleet was taken over by Milward in 1932, I found a reference of Bartleet William being in business from 1890 till 1932.
Between 1890 and 1900 they were located at 53, Gresham Street in London.

Jean-Paul
from Belgium

Airexguy
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Milward Bartleet rod info.

Post by Airexguy »

I want to thank all of those who helped me with the Milward rod information. I'm slowly putting it together to make sense for the friend I have who contacted me. Again, thanks, Bob H.

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Ron Mc
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Post by Ron Mc »

It would surprise me that Milward only used the Bartleet name for 2 years, because by 1935 there is no more reference to the Bartleet name in Milward's catalogs.
I still believe the transaction occurred earlier, but do not have 20s Milward's cats to support it. I will check again with ATO references and get back on this.

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snoekjaeger
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Post by snoekjaeger »

As I said somewhere here above both companies were already working together before the actual merge. I am not 100% sure but I think Milward sold rods and reels with a typename "Bartleet".
Afther the merge the company would be Milward-Bartleet.

So one has to be carefull to make the difference between a Bartleet rod/reel sold by Milward (pre-1932), versus a rod/reel sold by Milward-Bartleet (post-1932). But, again, I am not 100% sure about all of this, only based on some books, none of them are very detailed about this subject.

Jean-Paul

sgbright1965
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Re: Help with background info. on the Milward Bartleet rod Co.

Post by sgbright1965 »

i am a direct descendant of the Bartlett’s that owned William Bartleet and sons. my understanding which is pretty reliable is when Robert Smith Bartleet died in c1902 the Bartleet business and brands were sold to Milwards who appeared to continue with the brand for some years. William Bartleet was one of the worlds largest sellers of needles. i must say i guess there is a chance that the bartleet fishing business was separate
but i don’t think so and the fact that Milwards was definitely the buyer of the main business suggests not

Shellbelly
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Re: Help with background info. on the Milward Bartleet rod Co.

Post by Shellbelly »

Did Milward continue to sell needles? I ask this because if they did continue that line of work, researching this angle may bring one around to some pertinent answers. Perhaps a "needle catalog" that mentions fishing equipment as a side note of some kind could provide a date.

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Steve
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Re: Help with background info. on the Milward Bartleet rod Co.

Post by Steve »

i must say i guess there is a chance that the bartleet fishing business was separate
Some background from The Victoria History of the Counties of England/Worcester, J.W. Willis-Bund & W. Page, eds., London: A. Constable & Co., Ltd., Vol. Two, 1906, pg. 274:

"As closely connected with needle-making, and in some sense a natural development of that industry, we may mention here the manufacture of fish-hooks, which are probably produced in greater bulk in the Redditch district than anywhere else in England. William Bartleet and Sons, of the Abbey Needle Mills, will be familiar to most anglers as the makers of the Cholmondeley-Pennell eyed hooks in their improved forms. Harrison, Bartleet and Co., Richard Hemming and Son, and Henry Milward and Sons, may also be named amongst other firms equally well known, whom lack of space compels us to omit. Through the constant improvements effected in their manufacture the fish-hooks and fishing tackle of Redditch have become famous all over Great Britain, and are also in constant request by colonial sportsmen."

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Stef Duma
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Re: Help with background info. on the Milward Bartleet rod Co.

Post by Stef Duma »

Millward continues to make needles based in Studley near Redditch. The Millward -Bartleet name was still being used in 1926.
Millward purchased many companies including Slater and The Dreadnought Casting Reel Company.

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Re: Help with background info. on the Milward Bartleet rod Co.

Post by sgbright1965 »

William Bartleet and sons was amalgamated with Milwards in 1903/1904 but the brands continued to be used for some years.

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