what in the world happened to this poor sucker?! Looks like an early pyrolin Heddon lure!
Here's some dialogue from the fellow selling it...at a minimum, i would bet this box is a tuffy.
"John,
I appreciate your interest in the reel and welcome the opportunity. I can give you as much history about the reel that I know to date. The reel and box were purchased about two years ago in the desert of California. I was on vacation visiting my family and went to a local flea market. The gentleman that had the reel purchased it, as we see it now, from a garage sale somewhere in the desert. I took interest in the box and reel because I knew that the Meisselbach name is a sought after reel. I like to collect empty boxes and mate them up with the correct items. After looking for this particular reel I have noticed that it is not very common at all. I have constantly scoured eBay, and numerous other resources, looking for a nicer mate for the box. To this date I have never seen a No. 100 Bull's Eye Level Winding Reel with theses color markings. The box is stamped "Dark Clear" very faintly at the bottom of the box. As with a lot of the Heddon lures that have done this over the years, it sure would be nice to see this reel in it's intact state.
Feel free to pass this information along to the ORCA board and it's members.
If knowledge is power! Then, continuous knowledge equals continuous knowledge!
Thank you!
Shawn Henry
Tulsa, OK
(I just have a blast thinking up projects for you 
).
--I was just curious as to whether others had seen one of these early bakelites go so far South! 
