Hi Tony,
The first ever ABU Toby was released in
1956. There are 3 editions of the lure, and the one you've got - if it has a scale pattern on the intire one side(?) - is the 3rd edition, meaning the most recent one ... manufactured from ca. 1967 up untill the present time.
As for the ABU history ...
You're right Tony. ABU started as a watch making factory on May 27'th, 1921 and was then called "A.-B. Urfabriken", which translates into something like "Watch Factory Inc."
Harvey ... the 35'th Anniv. would then be in ... let's see ... 1956 *wow* - the exact same year as the Toby first came out. What a coincidence huh!
If you wanna sell that sweater - I'm HERE4U! 
Humm... thinking it over once again Tony might be right here too abt 1966 *daaaawwnn*, cause they didn't make reels or anything fishy prior to 1931, so - 1966 it is (still interested in that sweater, Harvey. Mind you - if you never ever owned a ABU reel, you are simply not entitled to a sweater like that *lol*

)
Right again Tony ... ABU made some of the best reels ever made and that was way before Shimano were even a baaaad dream in some frea...*beeep!*

engineer's rusty Shimano ballbearings mind!

(pardon my French
Okie .. I better stop now before I'm banned from this very interesting board ...!
C'ya all laterrr...
Bo