Brian: they made and sold those kits for a number of years, so the components changed over time. Do you know the vintage of yours? Do you know what the spool for that box should look like?
John; No on both. It's the cardboard box and I think the 3 lures in the up Base boxes came with it and the one in the down Bass box was added. This may help to date it as the down Bass boxes were still around. I don't know a lot about Heddon, but I had a chance to get this and liked the way it looked.